Marketing courses in Ireland, online.
Marketing at two levels, studied from Ireland: the QQI Level 6 Diploma in Marketing, awarded by IAB and Qualifi, and the BA (Hons) Marketing top-up from Arden University a year later. There is no foundation in marketing; without a Leaving Certificate you start with the business foundation. From €220 a month.
The courses, by level.
Two priced courses. The diploma is the entry point for anyone with a Leaving Certificate or work experience; the top-up is the degree. The 60-credit diploma is the shorter option for people who want the qualification for work.
There is no foundation diploma in marketing. If you do not have a Leaving Certificate, start with the Foundation Diploma in Business Management →
What you learn.
The diploma runs from the marketing mix to e-marketing, sales and strategy, with a business core alongside; the degree year is global and digital strategy. Written assignments, no exams.
DiplomaDiploma in MarketingQQI 6 · 10 to 15 months16 modules
- The business environment
- Customers and customer service
- Marketing mix
- Marketing and sales planning
- IT in business
- Managing and using marketing
- Customers and their needs
- E-marketing communications
- High performance sales
- Marketing strategy
- Business Development
- Business Models and Growing Organisations
- Customer Management
- Responding to the Changing Business Environment
- Risk Management and Organisations
- Effective Decision Making
DegreeBA (Hons) MarketingQQI 7–8 · One year6 modules
- Business Transformation
- Entrepreneurship and Innovation
- Corporate Governance, Law & Ethics
- Independent Study
- Global Marketing
- Marketing & Digital Strategy
The 60-credit diploma is six modules over about six months: business development, business models, customer management, the changing business environment, risk, and decision making.
Who this is for.
People doing marketing without the paper, and people who want the degree without three years away from work.
- Marketing executives and social media managers who learned on the job
- People in sales moving into marketing
- Small-business owners in Ireland who do their own marketing and want to do it properly
- Anyone who wants the degree without three years away from work
Without a Leaving Certificate or a QQI Level 5 award, the Foundation Diploma in Business Management comes first; the marketing diploma accepts it.
Where it leads in Ireland.
Recruiters’ guides name the roles each level opens. The two figures are Ireland’s, from Eurostat.
Marketing Manager
Role titles from the Broadwing, Excel Recruitment and Prosperity salary guides.
Eurostat, Structure of Earnings Survey 2022 and Labour Force Survey 2024. Averages for people with any tertiary qualification, not a promise about anyone.
Entry, in plain terms.
The school confirms your place when you apply; we check it with you on the first call, before you pay anything.
A Leaving Certificate, a QQI Level 5 award, a QQI Level 5 foundation diploma, or the equivalent, or strong professional work experience in place of them. Age 16 or over.
A QQI Level 6 diploma or an HND in business, or the equivalent, with prior learning consistent with QQI Level 6. English at IELTS 6.0 or evidence that your previous study was in English. Arden University decides, and considers applications without an exact match case by case.
How QQI levels work in Ireland.
Ireland uses the QQI framework, which numbers levels differently from the EQF. A QQI Level 6 is the same level as an EQF Level 5. Irish NFQ and EQF levels compared →
Marketing in Ireland: the questions we get.
There is no marketing foundation. Where do I start without a Leaving Certificate?
With the Foundation Diploma in Business Management: thirty credits, about ten months, €220 a month. The marketing diploma accepts it as its entry qualification.
What level is the marketing diploma in Ireland?
QQI Level 6, the same level as the second year of a UK bachelor’s degree. It is awarded by IAB and Qualifi, both regulated by Ofqual. On Ireland’s framework the level is its QQI equivalent, under QQI’s own referencing of the EQF, and the certificate is recognised across the EU.
How long does the whole route take?
Ten to fifteen months for the diploma alongside a full-time job, then typically one year for the top-up degree.
What does the degree cost?
£206 a month over twelve months at Arden University.
Other subjects in Ireland.
Studying from Malta? The same courses carry EQF levels there. Marketing courses in Malta →