Master in Strategic Marketing

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Course Overview

Course Level

Postgraduate

Course Duration

18 - 36 Months

Mode

Part Time

Learning Style

Remote

The Master in Strategic Marketing offers graduates a double qualification in global marketing skills, placing emphasis on career progression and a collaborative learning experience.


The online marketing programme teaches you how to successfully connect products to people across regions, countries and industries, placing you at the forefront of marketing and business. You will explore important strategic marketing practices, including the implementation, management and evaluation of marketing activities in both a national and international context.


During your studies, you will acquire key expertise. For example in:


  • In-depth Market Research;
  • Data Analysis;
  • Marketing Strategy;
  • Consumer Behaviour and Research.


Specialisation

You have the opportunity to specialise within one of four specific fields during the course of your Master.


  • Global Marketing: Global Marketing Management, Cross-Cultural Management, Project Management and Leadership.
  • Digital Marketing and Social Media: Digital Marketing Communications, Internet Marketing Management, Social Media Communications.
  • Sales Management: Customer Relationship Management, Strategic Sales Management, Advertising and Promotion Management.
  • Luxury Brand Management: Luxury Brand Management, Global Marketing Management, Public Relations Management.


Career Prospects

Graduates of the Master in Strategic Marketing work in a range of marketing management positions, and in all parts of the world.


  • Product Management
  • Market Research
  • Service Management


Learning Style

This programme is available remotely. Students typically take between 18 and 36 months to complete the programme.


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Course Details

Find out what you need to join the course, how it works and how it can take your career to the next level.

  • Entry Requirements

    An undergraduate degree in a relevant field.


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