Bachelor of Arts in International Management (BA)

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Course Overview

Course Level

Undergraduate

Course Duration

36 Months (full-time), 48 Months (part-time i) and 72 Months (part-time ii)

Mode

Part Time or Full Time

Learning Style

Remote

The global business world needs motivated talent to develop business strategies, drive growth and enable smooth operations between partners. As part of your degree in International Management, you can gain extensive knowledge in marketing, sales, public relations, accounting, finance and controlling and HR – and can specialise in the area that matches your interests.


During your studies, you will acquire key expertise. For example in:


  • Managerial Economics;
  • Organisational Behavior;
  • Management Accounting;
  • International Contract Management;
  • Brand Management;
  • Corporate Finance and Investment.


Specialisation Options in Semester 5 & 6:

In Semester 5 and 6, you'll select three specialisations.


  • Smart Factory - Tackle the unique engineering challenges that an autonomously operated and decentralized production facility offers. Come up with possible IT security solutions for these challenges, and gain an edge in the production management career field.
  • Business Psychology -Learn about the structure of markets and global companies, and about the ways in which trends such as digitalisation influence industries. Examine how agile organisational structures and advanced human resources professionals adapt to new patterns in the work market. Lastly, focus on economic psychology and its uses in personnel and business management.
  • Business Intelligence - The Business Intelligence (BI) specialisation offers a selection of topics discussing how companies generate business data, and use it to improve and optimize operations. You’ll be introduced to models and processes retaining to data analysis, generation and storing, and learn how these types of data are used across a company’s different departments.
  • Applied Sales - Learn what tools companies use to increase sales, the different sales channels and distribution systems they use, and analyse negotiation, telephone and digital sales tactics.
  • Financial Services Management - Get a systematic overview of financial markets, their structure and the different providers in the field. Understand the various services and functions required and offered in global corporate finance: financing, investments and working with banks. Understand how risks are assessed and mitigated with insurance contracts and securities.
  • Online and Social Media Marketing - Enhance your career prospects by mastering the different active and interactive aspects of online marketing: strategic planning, content distribution, customer and lead targeting and inquiry response and monitoring. Develop a strong understanding of the sustainable competitive edge that a well-executed online marketing plan offers.


Career Prospects

With sound knowledge in general business management and a specialisation in your preferred area, you can go on to find a successful career in a company and country of your choosing.


  • Management Consultant
  • International Brand Manager


Learning Style

This programme is available with a full-time (36 month) or part-time (48 or 72 month) commitment. This programme is taught remotely.


Get in touch with our course advisors, let's find the right course for you! 

Course Details

Find out what you need to join the course, how it works and how it can take your career to the next level.

  • Entry Requirements

    A Levels / General Secondary School Diploma.


    Get in touch with our course advisors for further information - let's help you find the right course for your goals!

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