Bachelor of Arts in Digital Business (BA)

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Course Overview

Course Level


Course Duration

36 Months (full-time), 48 Months (part-time i) and 72 Months (part-time ii)


Full Time or Part Time

Learning Style


Combine business knowledge with digital skills, and become an in-demand asset to any business in the international market.

Companies around the globe are looking for skillful experts that can lead them to success through various digital challenges. Whether it’s automating business processes or implementing sophisticated digital marketing funnels, applicants who are comfortable with both business and digital environments are primed for success in the international job market.

During your studies, you will acquire key expertise. For example in:

  • Business Administration;
  • Computer Science Principles;
  • Artificial Intelligence;
  • Managerial Economics;
  • Accounting;
  • Deep Learning;
  • Corporate Finance and Investment.

Specialisation Options in Semester 6:

 In Semester 6, you'll select one specialisation.

  • Applied Sales - Learn what tools companies use to increase sales, the different sales channels and distribution systems they use, and analyse negotiation, telephone and digital sales tactics.
  • Big Data and Cloud Technology - This specialisation offers answers to some of the big questions surrounding this topic: how data is categorized, and how binary and text-based data formats are constructed, and plenty of others.
  • Financial Services Management - Get a systematic overview of financial markets, their structure and the different providers in the field. Understand the various services and functions required and offered in global corporate finance: financing, investments and working with banks. Understand how risks are assessed and mitigated with insurance contracts and securities.
  • Foundations of Programming (Python) - Cover everything you need to know to start working with one of the most popular programming languages in recent years.
  • Smart Services - This specialisation introduces you to methods and concepts in smart services development.
  • IT Security - Take your first step toward a career in IT security with this module. Learn about the foundations and core topics of IT security, how they are applied, and the processes and methods with which they are used.
  • Supply Chain Management - Plan, optimise and execute individual production units and logistics work processes. Learn how to create an organised system where different departments can collaborate efficiently across daily business operations. 
  • Business Psychology - Learn about the structure of markets and global companies, and about the ways in which trends such as digitalisation influence industries. Examine how agile organisational structures and advanced human resources professionals adapt to new patterns in the work market. Lastly, focus on economic psychology and its uses in personnel and business management.

Career Prospects

As a Digital Business graduate, you’ll have plenty of career options in the e-commerce world, or in traditional companies looking to increase their global reach.

  • Data Scientist
  • Digital Consultant

Learning Style

This programme is available with a full-time (36 month) or part-time (48 or 72 month) commitment. This programme is taught remotely.

Get in touch with our course advisors, let's find the right course for you! 

Course Details

Find out what you need to join the course, how it works and how it can take your career to the next level.

  • Entry Requirements

    A Levels / General Secondary School Diploma.

    Get in touch with our course advisors for further information - let's help you find the right course for your goals!

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